Since inception, Alterna has provided high performance products inspired by the science of skincare.
With proprietary technology such as Age Control Complex and Plumping Marine Complex, Alterna are dedicated
to bring their discerning stylists and consumers the best technology in haircare.
Since 1997, an alternative vision born in salons: premium hair products
free of additives or harsh ingredients. And a revolution in haircare was born...Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science.
At Alterna, what we leave out of our products is just as important as what we put in. We choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Our products are free of sulfates, parabens and synthetic color. We never test on animals and do not formulate with gluten.